August 18, 2025
Hydroxypropyl methylcellulose (HPMC) is a key ingredient in detergent formulations, providing essential thickening, stabilization, and emulsification properties. For companies like Landu, selecting reliable detergent-grade HPMC suppliers is critical to ensuring high-quality cleaning products. This article compares six leading suppliers—Dow Chemical, Ashland, Lotte Chemical, Shin-Etsu Chemical, Nouryon, and Landu—in a detailed table, followed by in-depth insights and recommendations tailored for Landu’s sourcing needs. Whether you’re formulating liquid detergents or hand sanitizers, this guide offers actionable information
Detergent-grade HPMC enhances viscosity, stabilizes foam, and improves clarity in cleaning products. A 2023 report by MarketsandMarkets projects the global HPMC market to grow at a CAGR of 5.2% through 2028, driven by demand in detergents and personal care. Partnering with a trusted supplier ensures compliance with standards like ISO 9001 and REACH, delivering consistent performance for Landu’s formulations.
| Supplier | Headquarters | HPMC Brand | Applications | Certifications | Global Reach | Strengths | Challenges |
|---|---|---|---|---|---|---|---|
| The Dow Chemical Company | Midland, Michigan, USA | CELLOSIZE™, WALOCEL™ | Detergents, cosmetics, paints | ISO 9001, REACH, FDA-compliant | USA, Europe, Asia, Latin America | Extensive portfolio, sustainability focus | Premium pricing |
| Ashland Inc. | Wilmington, Delaware, USA | Aqualon™, Blanose™ | Detergents, personal care, pharmaceuticals | ISO 9001, REACH, USP | USA, Europe, Asia | High-purity HPMC, R&D support | Higher costs for specialty grades |
| Lotte Chemical | Seoul, South Korea | FineChem (HPMC not branded) | Detergents, industrial chemicals | ISO 9001, REACH | South Korea, China, global exports | Cost-competitive, Asian market presence | Limited HPMC-specific data |
| Shin-Etsu Chemical Co., Ltd. | Tokyo, Japan | METOLOSE® | Detergents, construction, pharmaceuticals | ISO 9001, REACH, FDA-compliant | Japan, USA, Europe, Asia | High-quality HPMC, technical expertise | Premium pricing |
| Nouryon (formerly AkzoNobel) | Amsterdam, Netherlands | Bermocoll® | Detergents, paints, personal care | ISO 9001, REACH | Europe, USA, Asia | Sustainable production, versatile grades | Branding transition confusion |
| Landu | Not specified | Sourcing HPMC | Detergents, cleaning products | Assumed ISO 9001 compliance | Not specified | Strategic sourcing focus | Limited HPMC production data |
Dow Chemical offers CELLOSIZE™ HEC and WALOCEL™ HPMC, known for customizable viscosity (100-100,000 mPa·s) and high purity. Their global facilities in the USA, Germany, China, and Thailand ensure reliable supply for Landu’s detergent production.
Ashland produces Aqualon™ and Blanose™ HPMC, designed for rapid cold-water dispersion, ideal for Landu’s liquid detergents. Their plants in the USA, Belgium, and China support global supply.
Lotte Chemical likely supplies HPMC through its FineChem division, offering cost-competitive cellulose derivatives for detergents. Their facilities in South Korea and China cater to Asian markets.
Shin-Etsu offers METOLOSE® HPMC, with the SH series tailored for detergents. Their global plants in Japan, the USA, and Europe ensure high-quality supply.
Nouryon produces Bermocoll® HPMC, known for rapid dissolution and high viscosity in detergents. Their plants in Sweden, the USA, and Asia support global distribution.
Landu, an emerging player in the chemical industry, focuses on sourcing high-quality detergent-grade HPMC for its cleaning products. While not a manufacturer, Landu’s strategic sourcing positions it to partner with top suppliers.
Landu should consider the following when selecting a detergent-grade HPMC supplier:
The HPMC factory in China sector is projected to grow at a 5.8% CAGR through 2030, driven by demand for sustainable construction materials, according to Grand View Research. Landu is at the forefront of these trends:
For Landu, partnering with top detergent-grade HPMC suppliers like Dow, Ashland, Shin-Etsu, and Nouryon ensures access to high-quality, certified HPMC. Lotte Chemical offers a cost-effective option for Asian sourcing, while Landu’s strategic focus positions it to build strong partnerships. Request samples and technical data from these suppliers to optimize your detergent formulations. Visit their websites for quotes, and explore our related content on cellulose ethers for detergents. Share this guide with your team or comment below to discuss Landu’s HPMC sourcing strategy!
LANDU is on standby here to help you find the right solution for your needs. Whether you need free consultation, technical guidance, product samples, or logistical support, our team is ready to assist!
Torres brings over 10 years of experience in the chemical and cellulose ether industry, specializing in HPMC applications across the construction, pharmaceuticals, personal care, and food sectors. With a deep understanding of market needs and regulatory standards, he is dedicated to helping customers in Europe find the right HPMC solutions for their unique requirements.
Cynthia combines technical precision with a problem-solving mindset, helping clients resolve challenges and optimize HPMC for their specific needs. She is responsible for quality control, performance testing, and failure analysis of HPMC across multiple industries. Whether you’re testing a new formulation or diagnosing inconsistencies, Cynthia provides data-driven insights for reliable results.
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